Airline rebrand targeting long-distance lone travelers.
Delta has international flights and domestic short flights are covered by Southwest. This leaves United Airlines one gap to fill: domestic long-distance.
From market research I also found that United is already well-suited for long-distance travelers since most of its hubs are in big cities.
I chose a slightly retro theme because of its high-end connotations without feeling too posh.
I am Peiran Tan, a senior of visual communication design at the University of Washington. I am open for freelance and looking for a full-time job.
I believe good design brings relief, utility, and, if possible, beauty, into ordinary people’s lives.