United Airlines

Airline rebrand targeting long-distance lone travelers.

Competitive Analysis & Moodboarding

Delta has international flights and domestic short flights are covered by Southwest. This leaves United Airlines one gap to fill: domestic long-distance.

From market research I also found that United is already well-suited for long-distance travelers since most of its hubs are in big cities.

I chose a slightly retro theme because of its high-end connotations without feeling too posh.

Deliverables

PDF Brand Guidelines

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I am Peiran Tan, a senior of visual communication design at the University of Washington. I am open for freelance and looking for a full-time job.

I believe good design brings relief, utility, and, if possible, beauty, into ordinary people’s lives.

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Typeface

My special thanks to Forma’s designer, David Jonathan Ross, who generously lets me use his typeface on a student license.